Food hedonism separates the experience of food neurologically and physically from a calorific relationship to a serotonin induced pleasure. Mastication is also revisited where a spa environment offers alternative food simulation therapies. 

>influences
 • the potential of contributions from neuroscience and psychology for •understanding and treating obesity by Edmund T Rolls
 • removing consumption away from pleasure of taste
 • food as a drug
 • simulation of phantom food
 • stimulate the right taste buds